Fashion Entrepreneur: Starting Your Own Fashion Business (FASHION DESIGN SERIES)
By Sandra Burke.
Description
FASHION ENTREPRENEUR, now in its 2nd EDITION, is essential reading for those planning to set up and run a successful business within the fashion and creative industries. This book guides the reader through the process of creating a fashion business (including online businesses); spotting and exploiting opportunities, networking to build a personal network of useful contacts, writing a business plan, branding and marketing, and how to manage a business on a day-to-day basis. The theory is presented as a step-by-step guide, packed with case studies and interviews, inspiring fashion illustrati...
ISBN(s)
0987668315, 9780987668318
